Social Marketing Communications

Vision

There is a need to build awareness and understanding about mental health to reduce stigma and to increase knowledge about existing resources in Connecticut. The CONNECTing to Care communications strategy increases awareness of the Network of Care and its principles as well as increasing awareness of behavioral health needs and services.

Goal

The Social Marketing and Communications workgroup works to implement social marketing strategies to increase knowledge of system of care philosophy, increase awareness of services array and promote stigma reduction.